How we face new markets
Keywords: analyses, understanding and adaptation... When we open up to new markets nothing is left to chance!
In every place, in every nation, habits, needs, tastes, standards and the context of the competition change: this is why we pay so much attention to getting to know the contexts we want to work in to achieve maximum customer satisfaction all over the world!
Analysing the companies already on the market
Our analysis is based on checking the real needs of the market we would like to work in. We leave nothing out: we find out which types of homes are the most common, we check local fuel availability, the most competitive energy sources and the products and brands already present on the market. We even try to become acquainted with the local culture and with how willing people are to use biomasses.
Checking the local product and installation standards
Prior to offering a product to a country we have never worked in, we must check that the product corresponds to the local regulations in force: each country requires different certifications.
Analysing and selecting the product
In this phase we check whether the product range we currently produce is capable of satisfying requirements. If necessary, we make the modifications necessary on our products so that they perfectly comply with the requirements of the new market.
Checking the price
The price undoubtedly plays a very important role. This is why we also dedicate time to carefully analysing the qualities of competitive products and the price categories we would like to fit into, keeping in mind any costs borne to adapt our products to local standards.
Identifying sales channels and partners
We elaborate a market strategy that tries to take the local mindset, the type of product we are working on and our company culture into account. In this phase we also identify the in-house resources we want to use for this project.
In order to offer it to the new market, not only the product as a whole but each single component must be certified. During the certification phase, not even the apparently unimportant things can be neglected. For instance, the product label must comply with specific rules regarding the materials used as well as its layout.
Adapting to the market
The values of the people, their habits, the geographic position, the climate, the country's history. All these aspects clearly show us how we must behave, what is the most efficient and correct form of action, how to relate to and communicate with the people we meet and what sales arguments will be put to the fore. In other words: analyses, understanding and adaptation.
Making the most of our technologies
Adapting properly to the market also means transmitting our values and the strong points of the product we want to present in the best possible way.
Lastly, we cannot forget the marketing aspects. To this aim we try to mould our initiatives around local styles and habits by choosing, if necessary, a more simple, direct and streamlined approach rather than a complex and deep one, perhaps using detailed technical/sales documentation.